Cookie consent law is breathtakingly stupid

For years I've written about why the public shouldn't be afraid of cookies except for the calories in the ones people eat. Despite my efforts, fear has continued to grow in part spurred on my anti-virus software companies that look for tracking cookies.

What most people don't get is that effective ecommerce web sites need cookies to operate. Web analytics software need cookies to create more accurate statistics of user behavior to conintually improve the sites usability and improve marketing campaigns to better convey message to their target audience.

So I'm shocked, but not surprised that the EU is passing a law that will effectively ban the use of cookies on EU based web sites without specific user permissions.

For all the details on this new law and all the stupid impacts please read http://www.techradar.com/news/internet/cookie-consent-law-is-breathtakingly-stupid-648740 from TechRadar.com