Overall the number of searches in the US in October increased 12 percent from September to 10.5 billion. Google's market share continued to increase to 58.5% or 6.1 billion searches during this period according to comScore.
Just remember that all searches are not created equal and these numbers include searches on such web properties as YouTube and other search engine web properties. What does this all mean? If the experts are right, then the US search market is destined to resemble the Canadian market where Google has well over 80% of all searches. In essence, Google is becoming a monopoly when it comes to search.
Here are the other major search engines' market shares for the US in October:
- Yahoo - 22.9%
- MSN - 9.7%
- Ask - 4.7%
- Time Warner (AOL) - 4.2%
To more information please see the Yahoo News article
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