Search Engine Market Share Update

I want to thank Patrick G. an avid reader of my blog for pushing me to research and report on the latest market share for the different search engines.

Like you, I use this knowledge when concentrating my SEO efforts for specific search engines or for my ppc (Pay Per Click) search engine marketing efforts.

The last statistics I reported on were received from Google Canada itself. I haven't received an update lately, but I've found a few web sites that are reporting these numbers on a global basis.

So are some different latest snapshots:

Comscore
Share of Online Searches by Engine
December 2006 - January 2007
Total U.S. Home, Work and University Internet Users
Source: comScore qSearch

	Dec-06	Jan-07	Pt Chg vs. Previous Month
Total Internet Population	100%	100%	N/A
Google Sites	47.3	47.5	0.2
Yahoo! Sites	28.5	28.1	-0.4
Microsoft Sites	10.5	10.6	0.1
Ask Network	5.4	5.2	-0.2
Time Warner Network	4.9	5.0	0.1

If you're looking for global numer then take a look a these numbers from Netapplications.com (the numbers are based on traffic to the web sites they monitor).

Top 10 Search Engines and their market share for February 2007

Google 52.16%
Yahoo! Web Sites 10.43%
Google U.K. 10.20%
MSN 4.57%
Google Canada 3.39%
Google AdSense for Content 3.35%
AOL 1.59%
Google Germany 1.28%
Microsoft Live Search 0.99%
Yahoo! Web Sites U.K. 0.98%

Of course what we all really want to know is how this breaks down within the USA, Canada, UK, Germany etc. If I find this kind of details I'll post those numbers.

In the mean time, you can view the full details that are updated monthly at

http://marketshare.hitslink.com/report.aspx?qprid=1